I received a random catalog in the mail today – and I love it! It’s called “Serena & Lily” and it’s all baby bedding, nursery and children bedding collections. The branding of the company is great… I love how they named each bedding collection a trendy child’s name and then wrote a description about him/her… for example… “Blake radiates magic. Rooms light up when he walks in. He’s into a little bit of everything – baseball, drama, math, government – and has friends from all walks of life. It doesn’t matter what town he’s in, someone always says hi to Blake.” Cheesy but intoxicatingly cute.